#316: Transforming a Fitness Passion into a Multi-Million Pound Subscription-Based Empire

Made in Dubai with Spencer Lodge

Most folks underestimate the power of subscription-based business models – but Courtney Black is living proof they can transform entire industries.

Meet the powerhouse fitness trainer, multi-million-pound serial entrepreneur, and two-time 'Sunday Times' bestselling author who's taken the UK fitness scene by storm. With her app and a community of over 80,000 members, she’s made fitness accessible, affordable, and engaging for a global audience of over a million.

Tune in as Courtney reveals how she built her fitness empire, overcame setbacks, and mastered the subscription model that made her a millionaire. She also dives into why Dubai is more fitness-focused than the UK and shares exclusive insights into her upcoming headline appearance at the Dubai Active Show, from October 25  to 27 at Expo City. If you're ready for real talk and entrepreneurial wisdom, don't miss this episode!

01:35 – Why Dubai’s more fitness-focused than the UK

06:50 – Defining her profession in fitness

10:35 – Courtney on family and relationships

18:38 – Building a fitness career from scratch

27:00 – Owning entrepreneurial failures

35:24 – Tackling self-doubt and insecurities

40:50 – Mastering the subscription business model

55:24 – Courtney on receiving feedback

1:01:18 – Must-hear advice for high achievers

1:02:25 – Inside plans for the Dubai Active event

Show Sponsors:

Allsopp & Allsopp: Redefining real estate, through cutting-edge technology and setting new standards for seamless, elevated customer experience. Keep moving with Allsopp & Allsopp.https://bit.ly/Allsopp-and-Allsopp

Socials:

Spencer Lodgehttps://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/

Courtney Blackhttps://www.linkedin.com/in/courtney-black-05b618124/ https://www.instagram.com/courtneydblack/?hl=en https://www.facebook.com/courtneyblackpocketpt/ https://www.youtube.com/@courtneydblack