Guest: Doug Cantriel of Ford on the automaker's future focus; The priorities of online shoppers; Zebra earns its stripes

Logistics Matters with DC VELOCITY

Our guest on this week's episode is Doug Cantriel, the head of North American transportation for the Ford Motor Company’s Customer Service Division. Accurately delivering more than 400,000 parts every night to 3,000-plus Ford automotive dealers is complex work. Charged with this daily task is the team led by Cantriel. They manage the delivery of parts from suppliers to packagers, distribution centers, and then finally to the dealers. Cantriel will be a keynote speaker at this year’s EDGE conference in Washington DC that begins on October 5.

Amid economic uncertainty and high prices, consumers are looking for a cost-conscious, seamless online shopping experience in 2025. That’s according to data from Ryder System, Inc. The information comes from the company’s 11th annual benchmark study on U.S. shopping behaviors, preferences and expectations, and it aims to help brands and retailers optimize their omnichannel sales and supply chain strategies.

Ben Ames attended the Zebra conference this week in Nashville, where Zebra executives said the company is moving beyond that pure data collection function to a broader umbrella function of analyzing the data their devices collect and finding better efficiencies across the entire supply chain enterprise. In their game plan, they will provide not just asset visibility, but also a connection to frontline workers, and ultimately, intelligent automation.

Supply Chain Xchange also offers a podcast series called Supply Chain in the Fast Lane. It is co-produced with the Council of Supply Chain Management Professionals. A new series is now available on Top Threats to our Supply Chains. It covers topics including Geopolitical Risks, Economic Instability, Cybersecurity Risks, Threats to energy and electric grids; Supplier Risks, and Transportation Disruptions Go to your favorite podcast platform to subscribe and to listen to past and future episodes. The podcast is also available at www.thescxchange.com.
Articles and resources mentioned in this episode:

• Ford Motor Company
• E-commerce study: Shoppers prioritize cost-savings flexibility
• Visit Supply Chain Xchange
• Listen to CSCMP and Supply Chain Xchange's Supply Chain in the Fast Lane podcast
• Send feedback about this podcast to [email protected]

This podcast episode is sponsored by: DHL Supply Chain

Other links

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Join the Logistics Matters team at CSCMP EDGE 2025, October 5-8 at the Gaylord in Washington, D.C. Go to CSCMP.org to find out more.