Why Is It So Hard to Tell Customers What You Charge

Live with The Pricing Lady, the Podcast

How easy is it for you to tell customers what you charge?
Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success.
In this episode, we’ll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we’ll explore the psychological barriers that hinder your ability to communicate your prices effectively.
Fear not! This episode is more than just about identifying the problem; it’s about finding solutions. I’ll share with you practical strategies to overcome these challenges, drawing from real-life examples and expert insights. Whether it’s reframing conversations to focus on collaboration, structuring discussions to invite pricing inquiries, or embracing objections with curiosity, I’ve got you covered.
Regardless of, whether you’re a seasoned entrepreneur or a pricing novice, join me as I share with the tools and strategies needed to navigate pricing discussions with more ease. Get ready to level up your pricing game and unlock the potential of your business.
So tune in and discover how you can tackle the age-old question: “What do you charge?”
What to Listen out for:

• 00:00 Intro
• 00:46 The Struggle with Pricing: Why It's Hard to Talk About
• 03:06 Understanding the Fear Behind Pricing Discussions
• 08:52 Strategies to Overcome Pricing Anxiety
• 16:43 Concluding Thoughts and Resources

Episode Links:
Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompass
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.