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Striking a Media / Messaging Balance: An Interview with Ryan Pitylak
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In this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares:
The critical role creative plays in driving ad performance.
Why creative is now the key to targeting on platforms like Meta and TikTok.
The distinction between demand creation and demand capture, and how to master both for brand success.
How empathy and mission-driven strategies transform both businesses and lives.
Why scaling creative production is essential for reaching broader audiences.
Ryan also shares his personal journey, from running his agency to creating pathways for traders to succeed, emphasizing how value-driven products lead to sustainable growth.
Don’t miss these actionable insights to level up your marketing game!
Show Notes
Ryan Pitylak LinkedIn: https://www.linkedin.com/in/ryanpitylak
Unique Influence – A creative agency specializing in performance marketing, offering strategic campaigns that connect brands with their audience.
Demand capture – focuses on reaching and converting customers who are already actively interested in a product or service. It involves targeting high-intent audiences through precise media buying, personalized messaging, and strategic ads.
Demand creation – focuses on generating awareness and interest in a product or service among audiences who may not yet know they need it. Through creative content, targeted campaigns, and strategic outreach.
72andSunny – A full-service creative agency known for campaigns that inspire action and drive results, blending traditional and digital media.
Zynga – A leading mobile game developer, known for creating engaging, interactive games that drive large-scale user acquisition through demand capture strategies.
Beachbody – A health and fitness brand that leverages campaigns with targeted digital marketing to build its loyal customer base.
P90X – A fitness program by Beachbody.
OTT (Over-the-Top) – A digital media service delivering content directly over the internet, capturing demand through on-demand viewing and creating new demand.
Resources
Door No. 3 Website
Door No. 3 LinkedIn
Door No. 3 Instagram
Listen to The Empowered Challenger Podcast with Prentice Howe
Connect with Prentice Howe on LinkedIn
Connect with Bethany Cranfield on LinkedIn
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