157 The Proven Profit Path Sessions- Day Three: Packaging and Pricing

Life After Corporate

Are you ready to revolutionize Your consulting game? In this 3rd episode of the five-part series of Life After Corporate, your host, Deb Boulanger dives into the fundamental principles of strategic marketing and building a successful business mindset. Join her and as she uncovers the essential elements of the client value ladder and shares valuable insights on pricing and packaging offers. Alongside these insights, she will introduce the empowering LAUNCHLAB program, tailored for the new entrepreneur looking to transition into the world of business. Get ready to embark on a journey of empowerment and knowledge as Deb equips you with the tools to navigate the path from corporate to entrepreneurship. Deb has unpacked essential entrepreneurial strategies, and market demand.The episode's conversation sheds light on the challenges and opportunities faced by early-stage entrepreneurs, emphasizing the need to focus on solving one problem at a time and aligning offers with client needs. The LaunchLab program stands out as a powerful resource, providing training, support, and a proven roadmap for women leaders looking to transition from corporate to entrepreneurship. So, whether you're just launching your business or seeking to refine your approach, the LaunchLab program offers the mentorship and framework needed to navigate the entrepreneurial landscape with confidence and intention - it's time to make your mark and stand out in the entrepreneurial world.

[00:01-14:40] Packaging Your Value

• Identifying unique selling points

• Tailoring services to target audience

• Developing attractive and comprehensive service packages

• Creating clear and compelling pricing structures

[14:41-20:30] Creating an Effective Client Value Ladder

• Identifying customers' hidden desires and fears

• Developing compelling offers at different price points

• Crafting a sales strategy to uncover value propositions

• Mapping out the customer journey in the value ladder

[20:31- 35:34] Benefits of Having Three Different Offerings

• Increased flexibility in catering to customers' varying needs and budgets

• Diversification of revenue streams

• Ability to attract customers at different stages of their journey or with varying levels of experience

• Provides opportunities for upselling and cross-selling

[35:35 - 45:28] Standing Out with Messaging and Market Positioning

• Crafting a powerful and unique message that resonates with your target audience

• Identifying your unique selling proposition (USP) and leveraging it in your marketing efforts

• Conducting market research to understand competitors vs your brand

• Developing a strong brand identity and positioning strategy

[45:29 - 46:11] Closing Segment

• Connect with Deb through the links below

• Follow us on social media and leave a review

• Final words

Resources Mentioned in the Episode

Get the FREE WORKBOOK

https://hi.switchy.io/TheWorkbook

Want the Videos?

[e-mail]

Pricing Calculator

How To Price Your Products (thegreatdoover.com)

Other Episodes in this series

Go to https://lifeaftercorporatepodcast.com/ for all episodes

Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path

Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand

Tweetable Quotes:

"I will always shower you with love and support as you expand in your role as CEO of this growing business."... Deb Boulanger on her style of coaching

"You wanna be on your payroll for a number of reasons. #1 is because if you're not on the payroll, your profits are inflated. So if you have a profit of 15% after payroll, then you're doing well. But we wanna pay ourselves well. "... Deb Boulanger on assessing your true profit

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .