102. Are you on Brand? The Recipe for Creating a Standout Brand with Laura Beauparlant

Life After Corporate

Welcome back to another episode of Life After Corporate! In today’s episode, we are speaking with Laura Beauparlant. Laura is an award-winning speaker, author and branding expert on a mission to help as many entrepreneurs as she can to turn their ‘magic’ into authentic and memorable brands.

[00:01 – 10:03] Opening Segment

• I welcome our guest: Laura Beauparlant
• Laura shares the journey she experienced to open her three different businesses
• Your first launch is not necessarily where you end up as an entrepreneur

[10:04 – 28:05] Are you on Brand? The Recipe for Creating a Standout Brand

• Branding is like baking!
• The ingredients and pulling together a powerful brand
• Brands as they Grow: Does your brand need an evolution or revolution?
• The Importance of Vulnerability in Branding
  • Branding Through Storytelling, How to Curate Your Vulnerability
  • Don’t worry, you can still have a private life!

[28:06 - 32:44] Closing Segment

• Grab your own copy of Brand Chemistry!
• Final words from Laura
• Connect with Laura through the links below

Tweetable Quotes:

“You’re the secret ingredient.” – Laura Beauparlant

“If you're really excited about what you're doing, and you have a unique way, the way that you talk about it, then people are going to start to pay more attention.” – Laura Beauparlant

“You need to have more of you than you think.” – Laura Beauparlant

Connect with Laura through labcreative.ca

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