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10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

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Manage episode 461928670 series 3359822
Вміст надано Lenny Rachitsky. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lenny Rachitsky або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss:

• 10 growth tactics that never work

• Her 3 favorite growth frameworks

• How to increase your career optionality

Brought to you by:

Sinch—Build messaging, email, and calling into your product

Vanta—Automate compliance. Simplify security

OneSchema—Import CSV data 10x faster

Find the transcript at: https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna

Where to find Elena Verna:

• Newsletter: https://www.elenaverna.com/

• X: https://x.com/elenaverna

• LinkedIn: https://www.linkedin.com/in/elenaverna

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Welcome back, Elena!

(06:02) Common mistakes growth teams make

(08:31) #1: Hiring for growth roles too soon

(15:09) #2: Hiring a head of growth to fix your problems

(19:20) #3: Doing a rebrand to drive growth

(25:11) #4: Obsessing over your competition

(34:00) #5: Believing that your problems are unique

(42:32) #6: Prioritizing other growth channels above earned channels

(50:55) #7: Failing to evolve your growth model

(01:01:06) #8: Not hiring advisors

(01:05:55) #9: Over-experimenting

(01:10:44) #10: Color optimizations, third-party signups, one-email wonders, and removing friction

(01:15:00) Elena’s favorite growth frameworks

(01:18:50) Contrarian corner: full-time jobs

(01:26:05) Lightning round and final thoughts

Referenced:

• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company

• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led

• Six rules of hiring for growth: https://www.lennysnewsletter.com/p/hiring-growth

• Figma: https://www.figma.com/

• Miro: https://www.figma.com/

• Notion: https://www.figma.com/

• Carol Wong on LinkedIn: https://www.linkedin.com/in/carol-wong-14133927/

• Dropbox: https://www.dropbox.com/

• The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/

• Miroverse: https://miro.com/miroverse/

• GitHub: https://github.com/

• My 9 Favorite Growth Frameworks: https://www.elenaverna.com/p/my-9-favorite-growth-frameworks

• Growth Loops are the New Funnels: https://www.reforge.com/blog/growth-loops

• Racecar Growth Framework: https://www.reforge.com/blog/racecar-growth-framework

• The Adjacent User: https://andrewchen.com/the-adjacent-user-theory/

• Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba

• Why I’m Unquitting Full-Time Roles: https://www.elenaverna.com/p/why-im-unquitting-full-time-roles

• Noah Smith’s newsletter: https://www.noahpinion.blog/

Beef on Netflix: https://www.netflix.com/title/81447461

Veep on Max: https://www.max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a

The Last of Us on Max: https://www.max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a

• Heated boots: https://www.amazon.com/heated-boots/s?k=heated+boots

• Airpods Max: https://www.apple.com/airpods-max/

• Memes by Elena: https://www.elenaverna.com/p/ten-funniest-growth-memes

Recommended books:

Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229/

The Martian: https://www.amazon.com/Martian-Andy-Weir/dp/0553418025

We Are Legion (Bobiverse #1): https://www.amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587

Fire Upon the Deep: https://www.amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.


Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  continue reading

241 епізодів

Artwork
iconПоширити
 
Manage episode 461928670 series 3359822
Вміст надано Lenny Rachitsky. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lenny Rachitsky або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss:

• 10 growth tactics that never work

• Her 3 favorite growth frameworks

• How to increase your career optionality

Brought to you by:

Sinch—Build messaging, email, and calling into your product

Vanta—Automate compliance. Simplify security

OneSchema—Import CSV data 10x faster

Find the transcript at: https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna

Where to find Elena Verna:

• Newsletter: https://www.elenaverna.com/

• X: https://x.com/elenaverna

• LinkedIn: https://www.linkedin.com/in/elenaverna

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Welcome back, Elena!

(06:02) Common mistakes growth teams make

(08:31) #1: Hiring for growth roles too soon

(15:09) #2: Hiring a head of growth to fix your problems

(19:20) #3: Doing a rebrand to drive growth

(25:11) #4: Obsessing over your competition

(34:00) #5: Believing that your problems are unique

(42:32) #6: Prioritizing other growth channels above earned channels

(50:55) #7: Failing to evolve your growth model

(01:01:06) #8: Not hiring advisors

(01:05:55) #9: Over-experimenting

(01:10:44) #10: Color optimizations, third-party signups, one-email wonders, and removing friction

(01:15:00) Elena’s favorite growth frameworks

(01:18:50) Contrarian corner: full-time jobs

(01:26:05) Lightning round and final thoughts

Referenced:

• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company

• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led

• Six rules of hiring for growth: https://www.lennysnewsletter.com/p/hiring-growth

• Figma: https://www.figma.com/

• Miro: https://www.figma.com/

• Notion: https://www.figma.com/

• Carol Wong on LinkedIn: https://www.linkedin.com/in/carol-wong-14133927/

• Dropbox: https://www.dropbox.com/

• The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/

• Miroverse: https://miro.com/miroverse/

• GitHub: https://github.com/

• My 9 Favorite Growth Frameworks: https://www.elenaverna.com/p/my-9-favorite-growth-frameworks

• Growth Loops are the New Funnels: https://www.reforge.com/blog/growth-loops

• Racecar Growth Framework: https://www.reforge.com/blog/racecar-growth-framework

• The Adjacent User: https://andrewchen.com/the-adjacent-user-theory/

• Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba

• Why I’m Unquitting Full-Time Roles: https://www.elenaverna.com/p/why-im-unquitting-full-time-roles

• Noah Smith’s newsletter: https://www.noahpinion.blog/

Beef on Netflix: https://www.netflix.com/title/81447461

Veep on Max: https://www.max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a

The Last of Us on Max: https://www.max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a

• Heated boots: https://www.amazon.com/heated-boots/s?k=heated+boots

• Airpods Max: https://www.apple.com/airpods-max/

• Memes by Elena: https://www.elenaverna.com/p/ten-funniest-growth-memes

Recommended books:

Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229/

The Martian: https://www.amazon.com/Martian-Andy-Weir/dp/0553418025

We Are Legion (Bobiverse #1): https://www.amazon.com/We-Are-Legion-Bob-Bobiverse/dp/1680680587

Fire Upon the Deep: https://www.amazon.com/Fire-Upon-Deep-Zones-Thought/dp/0812515285

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.


Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
  continue reading

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