America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
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Вміст надано Legal Talk Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Legal Talk Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
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))
SEO Marketing in 2024: Authorship v. Expertise
Manage episode 430487337 series 87928
Вміст надано Legal Talk Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Legal Talk Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.
-----
Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise.
Learn more here:
Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation
And here:
The News:
- There’s not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching
- Google killed off its business messaging. What’s the deal? - Changes to Google Business Profile Chat
- Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp.
- And, for even more of Gyi’s mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast.
Mentioned in this Episode:
LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network
The Bite - Lunch Hour Legal Marketing Newsletter!
2335 епізодів
Поширити
Manage episode 430487337 series 87928
Вміст надано Legal Talk Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Legal Talk Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies.
-----
Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise.
Learn more here:
Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation
And here:
The News:
- There’s not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching
- Google killed off its business messaging. What’s the deal? - Changes to Google Business Profile Chat
- Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp.
- And, for even more of Gyi’s mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast.
Mentioned in this Episode:
LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network
The Bite - Lunch Hour Legal Marketing Newsletter!
2335 епізодів
Усі епізоди
×
Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до Legal Talk Network - Law News and Legal Topics
America is more divided than ever—but it doesn’t have to be. Open to Debate offers an antidote to the chaos. We bring multiple perspectives together for real, nonpartisan debates. Debates that are structured, respectful, clever, provocative, and driven by the facts. Open to Debate is on a mission to restore balance to the public square through expert moderation, good-faith arguments, and reasoned analysis. We examine the issues of the day with the world’s most influential thinkers spanning s ...
…
continue reading
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…
continue reading
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…
continue reading
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
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