Katherine Vellinga, Zirkova Vodka CEO & Co-founder

Learnings from Leaders: the P&G Alumni Podcast

“The thing that terrifies you the most is where all the gold is — and my experience is when you bust through, there's really incredible things on the other side.”

Katherine Vellinga is the Co-founder and CEO of Zirkova, an award-winning ultra-premium vodka brand. She is a Ukrainian Canadian who first pursued a career with P&G in Product Supply but after the fall of the Soviet Union, she left P&G and moved to a newly independent Ukraine. This is where Katherine developed her love for the origins and birthplace of vodka and was compelled to share this remarkable story of women Master Distillers, classical methods, and extraordinary spirits. Zirkova is now the top-selling vodka produced in Ukraine that is sold in Canada. More than just a brand, Katherine's vision for Zirkova is a reflection of her own beliefs, of standing for the freedom to be and celebrate who you are, to toast and acknowledge others, and to create special moments that bring people together, so that everyone feels like they are part of one table. You’ll enjoy this candid conversation about creating moments that unite, not allowing fear to guide our decisions and creating a life by design vs default.