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Carla Johnson — How to Develop Creative Thinkers
Manage episode 296399569 series 2937035
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Carla Johnson is a world-renowned Storyteller, Creative Explorer, and the author of Re:Think Innovation. Over the last two decades, Carla has helped architects, actuaries, executives, volunteers, innovators, and visionaries leverage the art of storytelling to inspire action. Carla is passionate about helping organizations create a culture of innovative and original thinkers. As we get older, we have a harder time connecting with our creative side, but this side is a critical part of what creates disruption in industries. Find out more about Carla and how CMOs can get the best out of their team in this week’s episode!
Key Takeaways:
[1:50] Does Carla consider herself a marketer or an innovator?
[6:35] What can CMOs do to cultivate an innovation mindset for themselves?
[7:25] We have to look beyond just innovating the technology and also cultivate our people.
[8:20] We might promote someone into a new role, but we do not take into consideration how people show up in the world.
[9:15] Want to drive innovation? Focus on the people.
[13:35] A lot of people, which is a good thing, believe their product is different, but this blind faith is almost used as a crutch and it leaves companies open to being disrupted by others.
[17:35] What inspired Carla to write her book, Re:Think Innovation?
[19:00] Have you ever felt that you have a really creative team on staff, but you just can’t figure out who they are?
[20:35] Carla wanted to help people take inspiration from the world around them and connect the dots with what they do.
[23:00] Not a lot of executives want to “herd cats” and that’s what it can often sound like if they have a large team of creative thinkers on staff.
[25:45] Sometimes CMOs miss the importance of content. That’s an area of expertise you must be well-versed on.
[29:15] Carla is excited to head to Montana in a few weeks for a much-needed break!
Mentioned in This Episode:
Carla’s book: Re:Think Innovation
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