WALL36: Building a Distinct, Durable and Differentiated Business with Stephen Shapiro

Leanne Hughes' Work and Live Large

What is the purpose of your organization? Why does it exist?

Watch our conversation on YouTube!
I'm not sure about you but sometimes I will say that I want and need change, but more often than not, what ends up happening is we run away from it, afraid of the risks it might bring to our life and/or business. Hey, that's normal! We're wired towards survival.
But as our guest today says, past success isn’t really a great predictor of future success but a great predictor of future failure. That's why we need to value innovation.

Stephen Shapiro cultivates innovation by showing leaders and their teams how to approach, tackle, and solve their business challenges. The first innovation opportunity Stephen spotted was the opportunity to innovate within his own life.

He left Accenture after publishing his first book, “24/7 Innovation”, to become a full-time innovation speaker and advisor to clients around the world. Stephen continues to work with transforming businesses to improve innovation practices through customized keynotes, speeches, advisory engagements, and other services. He has a degree from Cornell University in Industrial Engineering and is based out of Orlando, Florida.

Back in 2020, the mid-pandemic, Stephen really helped me figure out what to do next with my business. I heard him chat with Jenny Blake on the Pivot Podcast and he talked about innovation as staying relevant. I think with all the constant changes in our world, it’s so important to consider how you can and your business remain relevant, and that is through the process of innovation. Tune in as Stephen dives into the details today.

In this conversation, you’ll hear Stephen discuss:

• What is it that makes your business distinct, what is it that you offer, and how is that durable so that it will stand the test of time and others can’t copy it
• His sixth book, “Invisible Solutions”
• What we actually really think about creativity in terms of our subconscious
• How far do you consult when it comes to innovation and getting solutions
• Focusing on great questions instead of rushing to solutions

I'd love to see you in California in Feb 2023!
Find out all the details about the Talent Development Think Tank conference.

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Thanks for being here. See you next week.