Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

LEADING BRANDS® — Wavebreak Podcast

Вміст надано Dylan Kelley. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Dylan Kelley або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1y ago 48:01

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In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.

In this episode we cover:

Marketing for 2023: paid social, influencer, ambassador, offline, and more
Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America
Global expansion: how the brand scaled across Europe and now the United States

Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.

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