EP109: AI, Data & Marketing: How To Manage Risks

Leader Generation

In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today’s fast-evolving digital landscape.

From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively.

Listeners will gain valuable insights into safeguarding their marketing strategies, building cross-departmental collaboration, and using insurance as a safety net for emerging risks.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Kevin Purvis:

Kevin Purvis is the Managing Partner of Cothrom Risk & Insurance Services, an insurance brokerage focused on innovation businesses such as technology, med-tech, life sciences and advanced manufacturing. An 18-year insurance veteran, he is a Chartered Property Casualty Underwriter (CPCU) and prior Chair of TechAssure (techassure.org). He, his wife, and four kids live in Fort Lauderdale, Florida, and are all avid mountain bikers.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [e-mail].