))
Zero to £22m in Licensing Revenue: Tony Cochrane's Ceres Power Journey
Manage episode 429304806 series 3572853
Вміст надано Deep Tech Leaders. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Deep Tech Leaders або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Generating revenue from the licensing of IP sounds great in principle but is notoriously difficult to pull off – especially for start-ups. On this week’s episode, Chris interviews Tony Cochrane, Chief Commercial Officer of Ceres Power, the UK-based fuel cell company. Tony talks about how he and his team were able to grow from £0 - £22m in licensing and services revenue, building relationships with some of the world’s leading industrial companies along the way.
00:00 Introduction to Value Chain in Technology
00:54 Welcome to Lab to Market Leadership Podcast
01:46 Meet Tony Cochrane: Chief Commercial Officer of Ceres Power
02:19 The Journey of Ceres Power: Challenges and Strategies
05:50 Defining and Implementing a Licensing Business Model
11:55 Securing the First Contract: Challenges and Strategies
29:10 Building a Successful Commercial Organisation
32:07 Securing Strategic Partners and Expanding Globally
55:02 Lessons Learned and Future Outlook
57:52 Conclusion and Final Thoughts
Learn more about Lab to Market Leadership: https://www.deeptechleaders.com
Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders
Podcast Production: Beauxhaus
Розділи
1. Zero to £22m in Licensing Revenue: Tony Cochrane's Ceres Power Journey (00:00:00)
2. Meet Tony Cochrane, Chief Commercial Officer of Ceres Power (00:01:46)
3. The Journey of Ceres Power: Challenges and Strategies (00:02:19)
4. Defining and Implementing a Licensing Business Model (00:05:50)
5. Securing the First Contract: Challenges and Strategies (00:11:55)
6. Building a Successful Commercial Organisation (00:29:10)
7. Securing Strategic Partners and Expanding Globally (00:32:07)
8. Lessons Learned and Future Outlook (00:55:02)
9. Conclusion and Final Thoughts (00:57:22)
22 епізодів
Поширити
