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Killer Innovations with Phil McKinneyPast Shows Archives - Killer Innovations with Phil McKinney
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Why Google’s Innovation Strategy is Failing
Manage episode 463604071 series 3382072
Вміст надано Phil McKinney. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Phil McKinney або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
(And What It Means For Your Business)
Google spends over $45 billion on R&D a year, yet its graveyard of failed innovations keeps growing – Google+, Glass, Stadia, and countless others. But here's the surprising truth: this pattern isn't unique to Google.
Even with unlimited resources and top talent, tech giants struggle to innovate alone. The era of solo innovation is dead.
Consider this: in 1985, breakthrough innovations required input from 2-3 organizations. Today, that number has exploded to 15-20 organizations for cutting-edge technologies. Tesla, often praised for vertical integration, relies on 300+ suppliers, multiple university partnerships, and data from millions of drivers.
The innovation game has fundamentally changed. Modern breakthroughs emerge from complex webs of collaboration between competitors, startups, universities, and governments. Companies clinging to the lone wolf approach are falling behind.
CRISPR gene editing technology, often attributed to a single lab, actually required dozens of universities, multiple government grants, and countless biotech firms working in parallel. SpaceX's reusable rockets build on NASA research, hundreds of suppliers, and open-source contributions.
The message is clear: your organization's innovation potential isn't limited by your internal resources – it's limited by your ability to orchestrate an ecosystem of partners.
Listen to the podcast: https://killerinnovations.com/subscribe-to-podcast/
Watch the video: https://www.youtube.com/@PhilMcKinney
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#innovation #businessstrategy #technology #leadership
To learn why Google's strategy is failing, listen to this week's show: Why Google's Innovation Strategy is Failing (And What It Means For Your Business)
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