Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

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Вміст надано Chloe Thomas. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Chloe Thomas або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

5M ago 33:25

MP3•Головна епізоду

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.

In this episode, we discuss:

How to build a successful B2B eCommerce strategy
Understanding the needs of B2B customers
Tailoring the experience
The long-term benefits of B2B eCommerce

Dive in:

[04:51] B2B offers scalable, economical way to expand.

[08:26] Selling to businesses requires different strategy.

[09:45] Merchants must plan and market for success.

[14:16] Biggest used features of the SparkLayer system.

[17:06] 50-50 split between experienced and new B2B merchants.

[20:34] Insider Tips from Alex!

Find the notes here: https://keepopt.com/206

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas