It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Вміст надано Kantar Retail. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kantar Retail або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Episode 39: Retail's truth finder Field Agent with Rick West
Manage episode 372310783 series 2148549
Вміст надано Kantar Retail. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kantar Retail або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In episode 39 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss shopper marketing and Field Agent, solutions let you audit stores, drive trial, generate reviews, and connect with shoppers, with CEO and co-founder Rick West.
Kantar’s principal economist Doug Hermanson also joins for Commerce Compass, providing real-time macroeconomic updates in retail.
Have a topic you'd like to have covered? Contact us: Kantar's Retail Sound Bites Podcast
Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn
Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn
Four digital strategies accelerating private label growth (kantarretailiq.com)
Field Agent | Solutions for Today's Retail Challenges
https://www.linkedin.com/posts/consulting-by-kantar_four-digital-strategies-accelerating-private-activity-7086710048432783361-tLil?utm_source=share&utm_medium=member_desktop
https://plumshop.com/p/shop?utm_campaign=Podcasts&utm_source=Kantar%20July%2023%20Podcast
100 епізодів
Поширити
Manage episode 372310783 series 2148549
Вміст надано Kantar Retail. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kantar Retail або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In episode 39 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss shopper marketing and Field Agent, solutions let you audit stores, drive trial, generate reviews, and connect with shoppers, with CEO and co-founder Rick West.
Kantar’s principal economist Doug Hermanson also joins for Commerce Compass, providing real-time macroeconomic updates in retail.
Have a topic you'd like to have covered? Contact us: Kantar's Retail Sound Bites Podcast
Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn
Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn
Four digital strategies accelerating private label growth (kantarretailiq.com)
Field Agent | Solutions for Today's Retail Challenges
https://www.linkedin.com/posts/consulting-by-kantar_four-digital-strategies-accelerating-private-activity-7086710048432783361-tLil?utm_source=share&utm_medium=member_desktop
https://plumshop.com/p/shop?utm_campaign=Podcasts&utm_source=Kantar%20July%2023%20Podcast
100 епізодів
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Схожі до Kantar Retail Sound Bites
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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