Overcoming Today’s Entrepreneurial Epidemic, Ep 192

Just The Tips, with James P. Friel and Dean Holland

There’s an epidemic facing today’s entrepreneurs--one that all struggle with at some point: Shiny object syndrome. You’ve heard of it and may even be intimately familiar with it.

Considering human beings are hard-wired to seek out the fastest, easiest way to get the best possible results, it’s not a surprise shiny object syndrome is a problem IF it’s not properly managed.

In this episode James and Dean break down exactly what motivates shiny object syndrome, then share simple tips to ensure it doesn’t come between you and hitting your goals.

If you’re an entrepreneur, you’ve battled shiny object syndrome, and probably always will. Tune in to hear how to keep it from pulling you off course.

Why Do We Do It?

Every entrepreneur James and Dean know struggles with shiny object syndrome, but some manage it and some do not. Tune in to hear the differences between the entrepreneurs who master shiny object syndrome and continue growing their business, and the ones who don’t and get stuck. The differences probably aren’t what you think.

When Shiny Object Syndrome Is Useful

Shiny object syndrome is only a problem when it distracts you. Properly managed, it may even be an asset. For example: Brand new business owners have to explore a lot of different areas to find their product-market fit. Otherwise, they can end up married to an idea that’s never going to work. Once you find your product-market fit, however, your focus shifts. You still experiment, but with different things. You say no to things that won’t help you advance to the next level. It’s all about where you need to focus. Anything that pulls you away from where you need to focus to reach your goals is shiny object syndrome gone wrong.

No One Wants The Hard Way

It’s ingrained in our DNA to seek out the fastest, easiest possible path to getting what we want. This wiring is responsible for some of humanity’s greatest inventions, but like anything, it can go too far. You can easily get so distracted hunting for the easiest possible path that you never get where you’re going. Parts of your journey will feel hard. Beware the urge to flee the hard parts at all costs.

How To Stay Out Of The Rabbit Holes

One way to prevent shiny object syndrome from distracting you is by answering this question: What’s your goal? It sounds so simple, but when you stay focused on your goal, anything that doesn’t move you closer to that goal is a distraction. The pull of shiny object syndrome is so strong you may still get sucked down a few rabbit holes. But reminding yourself of your goal will pull you back on track.

What’s Your Driving Force?

One reason shiny object syndrome is so alluring is the dopamine hit you get when you start something new and exciting. That new and exciting feeling is intoxicating, but eventually it wears off. When it does, having a real, raw driving force that motivates you even after the excitement of the new has worn off is critical to staying focused. Tune in to get the guys’ tips on identifying your driving force, along with their take on the myth of how motivated you have to be in order to succeed.

Outline of This Episode

• There is no silver bullet [5:05]
• When you’re just starting out [11:01]
• The easy way or the hard way [16:10]
• Cure #1 for shiny object syndrome [22:25]
• Cure #2 for shiny object syndrome [25:06]
• Beware the entrepreneurial roller coaster [31:31]
• What no one wants to hear [35:35]

Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Connect With James and Dean

James P. Friel:

• CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
• Facebook Group: https://www.facebook.com/groups/hustledetox/
• Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
• Site: www.jamespfriel.com
• Interested in being a guest on the show?

Dean Holland:

• Blog: www.DeanHolland.com
• FB Page: https://www.facebook.com/DeanHollandHQ
• Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

JTT Facebook Page - https://www.facebook.com/justthetipsshow/

JTT Listeners Free Portal: www.JTTShow.com