Episode 74 Reframing Selling and Focusing on Serving With Nicky Billou

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For most of us, selling is not the most natural thing in the world. We're not used to asking for money, and we don't like being rejected. But what if we could reframe selling as serving? What if, instead of thinking about how much money we can make by selling something, we thought about how much value we could create?

This shift in mindset has helped people grow their businesses and expand their services because it helps them focus on the right things at the right time. It helps entrepreneurs focus on serving rather than selling. In this episode of The Jump Show, we are joined by Nicky Billou, The Millionaire Maker. The number one International Best Selling Author of 8 books, including Finish Line Thinking TM. Nicky talks about how we can reframe selling and focus on serving our customers to grow our businesses. Tune in to learn more!

Timestamps

[02:37] Championing freedom in the Middle East

[03:50] Sharing your success with others

[05:38] Helping businesses reframe selling

[07:06] How Nicky got into entrepreneurship

[08:00] Growing and scaling your business

[08:50] The effects of undercharging in business

[13:56] What customers look for in a business

[15:14]The rapid fire section

[18:45] The eCircle Academy

[21:21] Overcoming the imposter syndrome

[22:00] The pick three section

Notable quotes:

● “Don’t make it all about you. Make it all about the person in front of you and try to serve them.”

● “If you serve, you will win.”

● “When you undercharge in business, you are hurting your clients.”

● “People don’t buy their way into something. They buy their way out of something. You need to sell them something that solves the problem, and you need to sell it in a way that gives you leverage over them and their leverage over themselves.”

● “If you are in business and are not providing people with outcomes, you are just playing around.”

Episode resources:

Website: eCircle Academy

Connect with me: https://koji.to/cmj

At IWB, we connect diverse backgrounds, foster leadership, and drive economic growth. Our members break barriers, build bridges, and create success stories.

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