DEEP SECRETS REVEALED | GENERAL MOTORS SENIOR INTERNATIONAL EXECUTIVE | WARREN BROWNE UNPACKS!!!

JEFF STERNS CONNECTED THROUGH CARS

2:07 Don't spend all the money on market research and then ignore it. 9:35 "Cimarron, Cavalier with lipstick"

13:15 Look at an '84 and an '86, side by side 16:12 this would make the Edsel pale by comparison 22:42 Allante' 24:45 Research is for girls. Real men do cars from the gut 25:42 The advantages of a zero-tolerance policy 25:43 The Coffee Doughnuts And Phone Guys 31:10 Truck Expert 36:00 Stop selling 36:54 the simplest plans are normally the best 44:10 losing $100 million a year to making almost 2 billion 47:02 all you need to know about warehousing 54:07 Why didn't the UAW like it? 55:13 know the portfolio limitations of the company that you're buying BEFORE you buy it. 1:03:27 Brazil

1:07:08 Look to leadership if you can't make money in a two and a half million market 1:07:53 told Jim McDonald, that we were going to be a 36% company. 1:08:44 We were a 25% company heading to 15. 1:09:09 the ability for an internal organization to come to grips with a problem and fix it is very difficult...external headwinds and external hurricanes come to bear if you can't do it internally. Ultimately, that's... what happened to General Motors. 1:09:22 Rear-wheel-drive minivans 1:14:46 Every senior planner in GM knew that the Japanese were coming with luxury vehicles 1:20:30 Nobody wants to talk about it 1:22:07 Ronald Reagan interrupted a meeting when the Space Shuttle exploded