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Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)
Manage episode 449066723 series 2850225
In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.
They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.
The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overall business objectives.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
353 епізодів
Manage episode 449066723 series 2850225
In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.
They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.
The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overall business objectives.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
353 епізодів
Усі епізоди
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