Israeli Tech Marketing - The Growth behind The Business ft. Sophie Melnik & Shiri Grosbard from GCMO
Manage episode 446239921 series 3537235
Budget cuts, military reserves, and still hitting marketing goals? Sophie Melnik and Shiri Grossbard, the founders of GCMO, show how it’s done. 💪
Yoel sat down with these powerhouse leaders—Sophie Melnik, a seasoned CMO known for her innovative global marketing strategies, and Shiri Grosbard, an entrepreneur with a talent for employer branding and community-driven success. Together, they shared how G-CMO has built a lifeline for Israeli marketers navigating crises.
💡 Highlights you can’t miss:
Marketing in Crisis: How Israeli marketers are hitting their goals even during times of war, balancing shrinking budgets and military reserve duty.
Creativity Under Fire: Discover the bold, creative strategies for overcoming challenges with fewer resources.
Community Power: GCMO isn’t just a network—it’s a lifeline, bringing pros together to share experiences, knowledge, and support when they need it most.
🔥 Ready to be inspired? Watch the full video now.
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