Should Independent Publishers Jump on the Audiobook Bandwagon?

Inside Independent Publishing (with IBPA)

There is a lot of buzz about how booming the audiobook market is, so should independent publishers make audiobooks an essential part of their business model? What types of books have a better chance succeeding as audiobooks? What are helpful tips to market audiobooks? Audiobook industry expert, Michele Cobb (Partner at Forté Business Consulting and Executive Director for the Audio Publishers Association) gives advantageous insight to answer these questions and more!

PARTICIPANTS

Michele Cobb is a recognized expert in the audio industry and a Partner at Forté Business Consulting. Formerly Vice President of Sales & Marketing for the British Broadcasting Corporation audiobooks division, she has served on the Audio Publishers Association (APA) board since 2001 as a director, an officer, and as the current Executive Director. A sought-after consultant in the audio industry regarding PR, sales, marketing, and business development through Forté, she often works with strategic partner Tavia Gilbert to support the analysis and increased reach of a variety of audiobook and podcast clients.

(12) Michele Cobb (@mleecobb) / Twitter

Michele Cobb (@mleecobb) • Instagram photos and videos

(20+) Michele Cobb | Facebook

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

If you’re looking to market your audiobook(s), check out the IBPA NetGalley Program Audiobook Listing here https://www.ibpa-online.org/page/netgalley

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?

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