Why are my Google Ads spending more than my budget?

Inside Google Ads with Jyll Saskin Gales

In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.
Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!
Key Topics Covered:

• Daily vs. Monthly Spending Limits in Google Ads
• How Changing Budgets Affects Your Spending
• The Difference Between Served Cost and Billed Cost
• Why You Might Not Be Billed for the Full Amount Your Campaign Spends

Plus: Don't miss out on the Insider Challenge at the end of the episode. Test your Google Ads knowledge by figuring out the best way to pace a budget for a new B2B SaaS client.
YOU'RE INVITED! Join Jyll and Tod Maffin for the 3rd Annual Unofficial Google Marketing Live Tailgate on May 21st at 8 AM Pacific / 11 AM Eastern. Get exclusive insights and analysis of the upcoming Google Marketing Live event, 1 hour before "kickoff." Head over to Jyll's YouTube channel or LinkedIn page to tune in (links below)
You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-pllatform tutorials to take you from confused to confident. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode16
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