Should you run Performance Max campaigns?

Inside Google Ads with Jyll Saskin Gales

In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales, leveraging her extensive experience with Google Ads, dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.
First, Brandon on TikTok asks whether businesses should adopt Performance Max campaigns or stick with Standard Shopping or Search campaigns. Jyll offers a detailed comparison, suggesting scenarios where each could be advantageous.
Then, Riley asks on TikTok about feed-only Performance Max campaigns, a strategy some advertisers have experimented with. Jyll shares her honest views on this approach, emphasizing the importance of adopting strategies with longevity.
Lastly, Writing4you on TikTok has a B2B service agency and asks about Performance Max vs Search campaigns for their business. Jyll's advice here is particularly relevant for businesses focused on generating leads.
Through answering listener questions, Jyll provides in-depth advice on aligning campaign strategies with business goals. This episode is a must-listen for anyone looking to make informed decisions about Google Ads Performance Max campaigns, from experienced marketers to those just starting out. Stay tuned weekly for more expert advice from Jyll Saskin Gales, your guide to making the most of paid advertising.
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

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