EP317: Unlocking Profit - The ROI of Building Accessible Websites, With Industry Expert Bet Hannon

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Here's why you should listen to this podcast...

25% of adults worldwide are affected by disability, whether temporary or ongoing, and they control around $8 trillion in disposable income. When you're not focusing on accessibility, you're leaving money on the table as an ecommerce brand.

Chapters:

• [00:30] Introduction to Web Accessibility
• [06:00] Understanding the Economic Impact
• [13:00] Legal Implications and Compliance
• [21:15] Practical Steps for Accessibility
• [29:45] Tools and Resources for Testing
• [36:00] Future of Accessibility in Digital Commerce

Investment in accessibility can deliver an ROI

Building accessible websites is not just a moral & legal obligation but a strategic business move. In this podcast, we explore the criticality of web accessibility, revealing how it can significantly boost your ROI.

Join us and web accessibility expert Bet Hannon, CEO of AccessiCart, to learn about the tangible benefits of making your website accessible to all users, and how this inclusivity translates into better user experience and increased conversions.

What you'll learn:

• The impact of web accessibility on business success.
• Practical steps to enhance your website's accessibility and the potential financial gains from doing so.
• Actionable insights and real-world examples that demonstrate the power of inclusive design.

Key discussion points:

• The broad impact of web accessibility on user experience and ROI.
• The evolving landscape of accessibility legislation in the US and EU.
• Real-life examples of businesses that have benefited from accessible design.
• he role of automated and manual testing in identifying accessibility issues.
• Legal implications and the cost of non-compliance with accessibility standards.
• How to calculate the ROI of accessibility improvements.
• The importance of accountability and ownership in implementing accessibility.
• Tools and resources for starting your accessibility journey. & auditing websites.

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