EP297: Ecommerce Vendor Strategy Update H2/25 - Business Leader Interviews For 7 Key Ecommerce Platforms

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Follow us on LinkedIn:

https://www.linkedin.com/company/inside-commerce/

Podcast Summary:

Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what’s happening in the second half of 2025.

The conversation covers global market trends, vendor-specific strategies, product roadmaps, and the impact of AI on ecommerce. Each vendor shares their focus areas, challenges, and innovations aimed at enhancing customer experience and optimising performance across various sales channels.

The conversation delves into the evolving landscape of ecommerce, highlighting innovations in POS systems, the impact of AI on shopping experiences, and the importance of modular and composable commerce solutions. The speakers discuss current trends shaping their GTM strategies, including the rise of marketplaces, operational challenges, and the need for localised approaches in global commerce. They also explore product roadmaps and the significance of customer experience in driving engagement and conversion.

Key takeaways:

1. AI is becoming a crucial tool for platforms to enhance operational efficiency.

2. Merchants are increasingly looking for solutions that simplify their operations.

3. The future of e-commerce will heavily rely on technology that adapts to changing consumer behaviours.

4. POS systems are evolving to capture more customer data.

5. Retailers are increasingly looking for flexibility in their tech stack.

6. Customer experience is a key focus for ecommerce platforms.

7. Global commerce requires localised strategies for success.

8. The importance of a unified user experience in ecommerce is growing.

Chapters:

[02:00] Centra

[15:30] Shopline

[28:45] BigCommerce

[44:30] Shopify

[1:00:45] Remarkable Commerce

[1:16:45] Commerce Layer

[1:35:00] Scayle Commerce Engine