For the love of gaming. Why brands need to give themselves permission to play
Manage episode 461117206 series 3364480
The rise in gaming as an engaging place for brands to play in has made us curious. We think it's a fantastic opportunity for marketers, but in conversation with our own clients we realised that there may be some misperceptions around it.
So, with questions aplenty about what the world of gaming can offer brands in their strategic marketing mix, we go on a journey of exploration with our partner Livewire. Discussing its potential for new audiences, new brand connections and original, diverse, tailor made techniques for jumping in. Come and join us in busting the myths around brands in gaming.
Want to know more about gaming and your place in it? Please contact us at sydney@sixblackpens.com
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