Turning sustainability data into action, impact and brand value with Ruth Rennie

Innovation Talks

In this week's episode, I had an insightful conversation with Ruth Rennie about the growing importance of sustainability in business and how companies can leverage data to drive meaningful change. We explore the various factors pushing organizations to prioritize sustainability, the challenges they face in measuring and acting on sustainability data, and the crucial role of innovation in developing sustainable solutions. Ruth shares her expertise on how companies can effectively integrate sustainability into their operations and supply chains, ultimately creating value for their brand and the planet.

Ruth Rennie is a seasoned expert in sustainability and social impact, currently serving as the Director of Standards and Impacts at Fairtrade International. With a robust background in social research and international development, Ruth has dedicated her career to advancing fair trade practices and improving the livelihoods of producers worldwide. Her extensive experience includes leading complex projects and developing rigorous standards that ensure ethical and sustainable supply chains. Ruth's passion for social justice and her strategic vision make her a pivotal figure in promoting equitable trade and fostering positive global change.

"Sustainability and innovation are both necessary for each other, leading to a fundamental rethinking of current business models and ways of working to incorporate sustainability." ~Ruth Rennie

Today on Innovation Talks:

· Millennials and consumers are increasingly pressuring companies to demonstrate sustainability efforts.

· Companies face legal action over misleading sustainability claims, forcing greater transparency and accountability.

· Specific and granular data is needed to understand and address sustainability challenges within supply chains.

· Companies are focusing on ensuring sustainable processes within their supply chain and developing new sustainable products and services.

· Sustainability and innovation are interconnected and need to be measured, monitored, and integrated into business processes.

· Companies need to associate value with sustainability across the organization, not just for marketing purposes.

· Aligning incentives and bringing together various skill sets can help support sustainability initiatives.

· Collecting the right and accurate data, rather than just gathering a large amount of data, is crucial for making informed decisions and driving innovation.

Contact Ruth Rennie:

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