Marketing Strategies For Manufacturers

Industrial Sales and Marketing

If you need a new pace for your marketing strategy, this is the video you need to watch.
Your website can always use sprucing up, and it starts with a top-down analysis. See which pages your customers are landing on most, which content performs, and if you are updating it enough. Another aspect you should check is SEO (search engine optimization) to ensure your website is at the top of the search list compared to your competitors. SEO is something that should be adjusted for frequently - a set-it-and-forget-it attitude leads to your website getting lost in the dust.
Some like to watch; some want to read. Either way, you should be bringing out a consistent stream of relevant videos and articles to your customers. First, see which search terms rank at the top and curate content to capture traffic from those searches. Then share your experience, your story, and create content from that - show you are a subject matter expert.
Ensure you post on your company's LinkedIn page at least 5 times a week. This should be a mixture of industry-related content and your own content. With LinkedIn, you can better connect to B2B customers by providing value and then asking for an appointment.
Email is how you stay omnipresent to your prospect. After you’ve brought them to your website, shared content, and added them on LinkedIn, your email campaigns should reel them in for an appointment and a sale. Make sure your emails are simple and concise, devoid of images.
Organic growth is necessary - at a clear point where things slow down, supplement it with Google ads. PPC is especially effective at selling higher ticket items to more targeted companies. Build it upon all the other steps to make the best effect.
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