From Lagos to the U.S.: The Identicals' Afrobeats Journey and the Power of Social Media

Indie Artist Music Hustle

Discover the vibrant journey of the Identicals, a dynamic musical duo hailing from Lagos, Nigeria, now making waves in the U.S. music scene. Their fascinating story, marked by a record label discovery back in 2000 and their evolution into independent artists, is a testament to their dedication. Terry and Kenny, who also excel as tech operators, share how they ingeniously blend Afrobeat with American influences, drawing inspiration from their Nigerian heritage and legends like Michael Jackson. Their latest single, a refreshing narrative on love and respect, breaks away from conventional music themes and showcases their collaboration with a talented Afrobeat producer from Lagos, available now on major music platforms like Spotify.
The episode delves into the crucial role of social media in music promotion and how platforms like Facebook and Instagram have been instrumental in expanding their reach. We discuss the challenges posed by COVID-19 and balancing their careers as essential workers while remaining committed to their music. The Identicals emphasize the importance of compelling music videos, exploring innovative production options, including collaborations with film students, to bring their music to life visually. Their commitment to creativity and strategic promotion offers invaluable insights into navigating the modern music industry.

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Розділи

1. From Lagos to the U.S.: The Identicals' Afrobeats Journey and the Power of Social Media (00:00:00)

2. Identicals' Music Journey and New Single (00:00:07)

3. Social Media Promotion and Music Videos (00:09:21)

4. Advertisement Opportunities With Blonde Intelligence (00:19:27)