It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E334 - How to Diagnose and Sell Branding Using Brandscience (Staeven Frey, Quantum Branding Agency)
MP3•Головна епізоду
Manage episode 403982213 series 1940409
Вміст надано Inbound Back Office. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Inbound Back Office або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience.
Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.
His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.
Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.
He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.
Stæven covers:
Get the BrandScience™ Checklist!
If you liked this episode, please leave us a review on Apple Podcasts
…
continue reading
Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.
His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.
Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.
He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.
Stæven covers:
- Fads vs Data-Driven Branding
- How brands evolve through seasons and cycles
- How to talk about branding with your clients
- The importance of understanding the origin story, category, offering, and marketing landscape for your brand
Get the BrandScience™ Checklist!
If you liked this episode, please leave us a review on Apple Podcasts
406 епізодів
MP3•Головна епізоду
Manage episode 403982213 series 1940409
Вміст надано Inbound Back Office. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Inbound Back Office або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience.
Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.
His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.
Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.
He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.
Stæven covers:
Get the BrandScience™ Checklist!
If you liked this episode, please leave us a review on Apple Podcasts
…
continue reading
Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.
His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.
Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.
He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.
Stæven covers:
- Fads vs Data-Driven Branding
- How brands evolve through seasons and cycles
- How to talk about branding with your clients
- The importance of understanding the origin story, category, offering, and marketing landscape for your brand
Get the BrandScience™ Checklist!
If you liked this episode, please leave us a review on Apple Podcasts
406 епізодів
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