#30: Roy Keely, Founder | Firm Studio

In The Thick of It

Today’s episode features Roy Keeley, founder of Firm Studio.

Roy is a life-long entrepreneur who started his career selling baseball cards as a kid. Not much has changed since then, only now he’s selling technology and helping businesses bring products to life.

Roy shares stories about his upbringing and life post-college, taking a job in circuit board prototyping and another selling to accounting firms. Later, he co-founded a successful managed IT services company that focused on serving accounting professionals. Feeling inspired by these experiences—and challenges—the idea of starting his own company, Firm Studio, came to life.

Today, Roy’s team consists of experts in design, development, and business strategy to equip businesses with a profitable future. Throughout the episode, Roy shares the lessons he’s learned, including framing work as the “mingling of souls” and being cautious about financial commitments that are difficult to uphold.

About Roy:
Roy started his career hustling in a huge neighborhood outside of Houston where he peddled in various trading card activities. Later, upon turning 13, he leveraged his experience to work for the local card shop for $5/hr in cards. His role from when he was 13 to now hasn’t changed much, but instead of trading cards, its accounting tech. Ultimately Roy’s vision for life revolves around 2 words: commissioning wins. He seeks to do this by coming alongside passionate, smart people to go faster and further when it comes to launching new companies that have their roots in the accounting community. He has spent 15+ years helping firms with their most complex technology problems and has developed a vision on how firms can take their roadmaps back.

About Firm Studio:
Firm Studio is a globally distributed team of experts in design, development, and business strategy working together to equip businesses with a more profitable future.

To learn more, visit www.firmstudio.io.