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Вміст надано Slipstream Group. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Slipstream Group або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Episode 72 - Generating new revenue through great marketing

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Вміст надано Slipstream Group. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Slipstream Group або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode we welcome back renown marketer Kirt Daunt to talk about putting marketing to work in your firm. In particular, we drill into what comes next after putting the marketing foundations (brand, website, case studies etc) in place.

To squeeze the utmost out of this interview with Kirt, we pitched him headlong into real life scenarios that listeners will relate to, such as –

  • Introducing current clients to a new service, as well increasing the uptake of services provided by other divisions of one’s firm
  • What to do if the work that you do is a “best kept secret” in your community plus how to tactfully play your hand while serving on the committee of the golf club or on the board of your children’s school
  • What comes next when a prospective client makes an expression of interest, such as downloading a strategy paper or coming along to one of your events

Throughout the interview, Kirt shares many timeless marketing principles which have served him well at the top end of town, linking them to the scenarios being considered for a professional services firm. Literally, there are too many to list here but here’s a sample –

  • “When someone’s adding value in your life, that’s a relationship you come back to”
  • “What do your customers care about?”
  • “Marketing is the pursuit of ruthless experimentation”
  • “Your marketing plan is as much about the things you are not going to do as the things you will do.”

During the interview, Kirt made mention of a summary of some key concepts covered in his earlier podcast (Episode 69). To access the summary, follow this link.

In the Coach’s Corner segment of this episode, Scott Charlton encourages you to download Slipstream Group’s Marketing Diagnostic to get a snapshot of where your marketing would benefit from attention. You can access the Diagnostic by following this link.

Kirt’s contact details are:

LinkedIn: linkedin.com/in/kirtdaunt/

Scott’s contact details are:

Email: scott@slipstreamgroup.com.au

Phone: 0409 870 330

Web: www.slipstreamcoaching.com.au

LinkedIn: www.linkedin.com/in/scottcharlton

To take an interest in Tim Lane’s music, which is featured on the episode:

Spotify: Search for Tim Lane

Facebook: The Backstick Agenda. (Please go and Like this page.)

Website: www.thebackstickagenda.com/

  continue reading

79 епізодів

Artwork
iconПоширити
 
Manage episode 349754574 series 3022183
Вміст надано Slipstream Group. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Slipstream Group або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

In this episode we welcome back renown marketer Kirt Daunt to talk about putting marketing to work in your firm. In particular, we drill into what comes next after putting the marketing foundations (brand, website, case studies etc) in place.

To squeeze the utmost out of this interview with Kirt, we pitched him headlong into real life scenarios that listeners will relate to, such as –

  • Introducing current clients to a new service, as well increasing the uptake of services provided by other divisions of one’s firm
  • What to do if the work that you do is a “best kept secret” in your community plus how to tactfully play your hand while serving on the committee of the golf club or on the board of your children’s school
  • What comes next when a prospective client makes an expression of interest, such as downloading a strategy paper or coming along to one of your events

Throughout the interview, Kirt shares many timeless marketing principles which have served him well at the top end of town, linking them to the scenarios being considered for a professional services firm. Literally, there are too many to list here but here’s a sample –

  • “When someone’s adding value in your life, that’s a relationship you come back to”
  • “What do your customers care about?”
  • “Marketing is the pursuit of ruthless experimentation”
  • “Your marketing plan is as much about the things you are not going to do as the things you will do.”

During the interview, Kirt made mention of a summary of some key concepts covered in his earlier podcast (Episode 69). To access the summary, follow this link.

In the Coach’s Corner segment of this episode, Scott Charlton encourages you to download Slipstream Group’s Marketing Diagnostic to get a snapshot of where your marketing would benefit from attention. You can access the Diagnostic by following this link.

Kirt’s contact details are:

LinkedIn: linkedin.com/in/kirtdaunt/

Scott’s contact details are:

Email: scott@slipstreamgroup.com.au

Phone: 0409 870 330

Web: www.slipstreamcoaching.com.au

LinkedIn: www.linkedin.com/in/scottcharlton

To take an interest in Tim Lane’s music, which is featured on the episode:

Spotify: Search for Tim Lane

Facebook: The Backstick Agenda. (Please go and Like this page.)

Website: www.thebackstickagenda.com/

  continue reading

79 епізодів

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