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Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x
Manage episode 414109104 series 3444054
Вміст надано cody+acclaim@schneidermedia.co and Cody Schneider. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією cody+acclaim@schneidermedia.co and Cody Schneider або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space.
This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.
We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience.
Listen now and subscribe wherever you're listening to get more marketing alpha weekly.
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Timestamps
- (00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.
- (00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.
- (00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.
- (00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.
- (00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.
HOST LINKS
https://www.acclaimpodcasting.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
GUEST LINKS
https://twitter.com/igobylukas
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