It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Вміст надано In The Know - A Customer Experience Podcast. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією In The Know - A Customer Experience Podcast або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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#14: Why This Unique Marketing Philosophy Creates Loyal Customers (TetraScience)
Manage episode 178638439 series 1393299
Вміст надано In The Know - A Customer Experience Podcast. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією In The Know - A Customer Experience Podcast або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How do you create loyal customers? In this episode, we sat down with Lindsey Christensen, (https://www.linkedin.com/in/lindseychristensen), the head of marketing at TetraScience (http://www.tetrascience.com) - the Mission Control for Research and Development teams. In today’s discussion we cover a handful of fascinating topics: - Why she prioritizes her customer's personal and professional goals. - How she is empowering customers. - What the Lab of the Future is - We also cover topics on ABM, TetraScience KPIs, and successful marketing strategies. How to spread the love: Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew) Music: www.bensound.com & www.jamendo.com
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28 епізодів
Поширити
Manage episode 178638439 series 1393299
Вміст надано In The Know - A Customer Experience Podcast. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією In The Know - A Customer Experience Podcast або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How do you create loyal customers? In this episode, we sat down with Lindsey Christensen, (https://www.linkedin.com/in/lindseychristensen), the head of marketing at TetraScience (http://www.tetrascience.com) - the Mission Control for Research and Development teams. In today’s discussion we cover a handful of fascinating topics: - Why she prioritizes her customer's personal and professional goals. - How she is empowering customers. - What the Lab of the Future is - We also cover topics on ABM, TetraScience KPIs, and successful marketing strategies. How to spread the love: Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew) Music: www.bensound.com & www.jamendo.com
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28 епізодів
Усі епізоди
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Схожі до In The Know - A Dispatch Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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