🔮 Crowdfunding As A Marketing Channel, Everything You Need To Know! | John Hills, VP Of Marketing At Crowdcube In Growth We Trust: Marketing | Growth

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🔮 Crowdfunding as a Marketing Channel, Everything You Need To Know! | John Hills, VP of Marketing at Crowdcube

6M ago 59:54

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Вміст надано Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break.

Chapters 📌

[00:00:00] Introduction

[00:00:31] Crowdfunding in the podcast industry.

[00:06:12] Crystal ball logo discovery.

[00:07:57] Sauna experiences in different cultures.

[00:14:19] Building marketplace supply and demand.

[00:17:29] Crowdfunding strategies for businesses.

[00:20:10] Crowdfunding strategy insights.

[00:23:51] Funding for startups and traction.

[00:26:33] Crowdfunding and marketing strategies.

[00:31:04] Crowdfunding as a marketing channel.

[00:33:18] Co-owners driving more referrals.

[00:36:20] Loyalty programs in business.

[00:40:50] AI in cancer detection.

[00:45:36] Marketing strategies for growth.

[00:49:09] Creative Direct Mail Strategies.

[00:51:53] The impact of macro events.

[00:53:48] Doubling down on owned media.

🖇 Follow links 🖇

👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

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