[Fan Favorite] A New Money Mindset: Saundra Davis on Financial Strategy & Well-Being

In Good Companies

According to recent polls, nearly 50% of small business owners feel stressed about their finances. But in 2025, we are determined to change that statistic.

So this January, we revisit a favorite episode that will help us learn about our money feelings. Where do they come from? Are they serving us well? And how can we gain confidence in our potential, to build a healthier relationship with our finances? To answer these questions: we welcome back Saundra Davis.

Saundra is a Financial Planner and Coach, the Director of Financial Programmes at Golden Gate University, and the founder of Sage Financial Solutions, a non-profit offering support and education to people from all backgrounds. And in today’s episode, she joins Ari for an honest, vulnerable and insightful conversation on financial well-being.

Together, they recall how Saundra launched her career after having made every mistake possible in her first business. They spell out the link between trauma and behavior and explain why a good financial plan starts with understanding our needs and values. Working through Saundra’s “Continuum of Financial Well-being”, they also cover what professional support looks like in practice; how to avoid some typical budgetary mistakes when launching a new venture; and how to assess if you’re coping well with your current financial situation.

Join them to hit reset and align your dollars, your cents and your values with your business vision.

Highlights:

• “There's no aspect of our lives that money doesn't touch” (3:01)
• The impact of money feelings on business decisions (4:36)
• How to recognize an unhealthy financial mindset (6:04)
• Understanding the "Continuum of Financial Well-being" (8:03)
• Financial wellness: a subjective question (10:37)
• Typical financial challenges when launching a new venture (13:50)
• Financial stress: how we can look out for each other (16:23)
• Why building trust with your Financial Planner matters (18:28)
• Financial support starts with your needs (21:25)
• Money wellness as an investment into the future (23:12)
• Saundra’s go-to resources for financial support (25:08)
• “Know where you are; know you're going; build a plan to get there “ (26:39)
• No Shame Zone: Saundra’s new money mindset (28:18)

Links:

• Cadence Bank Website
• Cadence Bank X (Twitter)
• Cadence Bank LinkedIn
• Saundra Davis LinkedIn
• Saundra Davis Golden Gate University
• Sage Financial Solutions Website
• Sage Financial Solutions Instagram
• Article - “Half of Small Business Owners Experience Poor Mental Health”
• Resource - Consumer Financial Protection Bureau’s Well-being Questionnaire
• Resource - Financial Therapy Association
• Resource - Certified Financial Planner Board of Standards
  
  

Feedback:

If you have questions about the show or topics you'd like discussed in future episodes, email our producers, [e-mail], [e-mail], or [e-mail].