Achieving the Unfair Advantage

IMTS Podcasts

Commoditized products are impacting prices and margins, thus threatening companies in all industries, including manufacturing. Are you threatened, as well? Almost all industries today are struggling with the increasing commoditization of their products and services. This is putting considerable pressure on prices and margins and leads to fiercer competition. And not only the mass market is being affected: even more complex and innovative products are subject to increasingly technical and qualitative standardization. A 2014 study by Roland Berger and the International Controller Association shows that 63% of the companies surveyed are already facing the commoditization of their products and services, yet 54% have yet to take sufficient action to escape. You CAN separate yourself from your competition, but do you know HOW to do that? In this webinar Steve Miller will share his unique specialty: how a business can create an Uncopyable Advantage. Steve will talk about the three primary business elements that can push a company into the commodity trap and steps you can take to avoid it. Host: Steve Miller Kelly’s Dad, Marketing Gunslinger