Scalable By Design

Imperfectly Human: A Transparent Walk With Mr. Daley

Most entrepreneurs get bogged down in the detail of their business and make the error of becoming trapped, working in their business and not on their business. As a result, many entrepreneurs struggle to grow beyond their initial venture and become frustrated by their lack of progress. One of the most common reasons for this is a lack of scalability in their businesses. Many businesses are great single location businesses servicing a small segment of the market but once the owners try to expand, they experience some all too common problems:

1. Lack of consistency in their products/services
2. Inability to meet customer demand
3. Logistical problems and stock management problems

Ultimately the outcome of this is a fall in customer satisfaction ratings which will ultimately translate to a decline in sales and reputational damage.

In this episode of the Imperfectly Human podcast, Mr Daley provides an overview of how to structure your business for future scalability. Sharing the definition of a 'scalable business' and the various levels of strategy, process and standard operating procedures.

Definition of a scalable business - 8:07
Level 0: Corporate Strategy - 10:37
Level 1: Core Strategies - 21:23
Level 2: Helicopter View Process - 27:44
Level 3: Business Process - 32:14
Level 4: Standard Operating Procedures - 33:58
Top 5 reasons to document processes - 36:26

Mr Daley is the principal consultant of Yellow Eight, a design agency that focuses on digital marketing, user experience, functional design and analytics. Yellow Eight exists to help businesses make themselves more noticeable online, improve their customer experience and to convert more leads.

Mr Daley is also the founder of The Daley Perspective Network and host of the Daley Perspective podcast (available on all major streaming platforms).

You can connect with Mr Daley on the following platforms:

Instagram - @dydaley

Facebook - David Daley

Stereo - @dydaley

Twitter - @dydaley

Clubhouse - @dydaley

You can connect with Yellow Eight on the following platforms:

Instagram - @yelloweightdesign

Facebook - @yelloweightdesign

Twitter - @yelloweightdsgn

You can connect with The Daley Perspective Network on the following platforms:

Instagram - @daleyperspectivenetwork

Facebook - @daleyperspectivenetwork

Twitter - @DaleyNetwork

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