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Episode 40 - How to get 90% of your Buyer Broker Agreements signed!
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Вміст надано Bob Mangold. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bob Mangold або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Episode 40: Strategies for Securing Buyer Broker Agreements
Introduction:
- Welcome to Episode 40 of the If You List You Last podcast with Bob Mangold, the Listing Coach.
- Gratitude for the growing audience and engagement.
- Discussion focus: Conversations and strategies for getting your buyer broker agreements signed.
Key Takeaways:
- Mindset Shift:
- Approach the buyer broker agreement confidently; it’s business as usual for experienced agents.
- Importance of improving your skills and presentations.
- Four Essential Buyer Broker Conversations:
- Tailor conversations to different personalities and value propositions.
- Customize and practice scripts to sound natural and conversational.
- Mortgage Market Update:
- Interest rates are decreasing, which will influence the real estate market.
- Impact of upcoming jobless numbers revision on mortgage rates.
- Understanding Buyer Broker Agreements:
- Clarification that the paperwork, disclosures, and conversations have changed, but the core remains the same.
- The importance of explaining the benefits of these agreements to clients confidently.
- Addressing Common Misconceptions:
- Why sellers not offering buyer agent compensation is a bad idea.
- How not offering compensation limits traffic, competition, and ultimately the sale price of a home.
- Importance of explaining the risks of dual agency and the potential for legal issues.
- Buyer Conversations:
- Scripts for explaining buyer representation, including legal obligations and the benefits of having an agent.
- Different ways to structure your commission, including percentage-based or flat fees.
- Addressing concerns about the new legal requirements and how it protects buyers.
- Value Proposition and Liability:
- Emphasizing the liability agents take on and why this justifies their commission.
- The importance of educating buyers on the value you bring to the table, including helping them save on long-term costs.
- Innovative Compensation Strategies:
- Introducing an hourly fee model as an alternative to traditional commission-based compensation.
- How this model can make your work more efficient and respected by clients.
Conclusion:
- The real estate market will adapt, and it’s essential to stay informed and prepared.
- Encouragement to join the Real Estate Asset Advisor Facebook group for continued discussions.
- Reminder: “If you list, you last.”
Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com
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