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Вміст надано ICO 101. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ICO 101 або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Communications 101: How to speak to your community
Manage episode 231799459 series 1982717
Вміст надано ICO 101. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ICO 101 або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to ICO 101 with Aaron Paul. Our mission is to give crypto & blockchain entrepreneurs the tools and tactics to break into and level up in the crypto & blockchain industry. In this weeks episode we want to help your business take communications with your community or customers to the next level. How do you do it? Why is it important? We talk about things like transparency, unfair expectations, and figuring out how best to speak to your unique audience. As always, you will be left with some actionable advice that you can implement in your business straight away. Here to talk to me about all of this is Shiv Malik. Shiv Malik is a former Guardian investigative journalist, author of two books and another on the way. He is a co-founder of the Intergenerational Foundation think tank. He has previously advised the Golem project and is currently head of communications and marketing for Streamr where he evangelizes about a new decentralized data economy. He really is a master of his craft. I hope you enjoy. Aaron Paul Twitter: @supaaronpaul LinkedIn: www.linkedin.com/in/supaaronpaul ICO101 Twitter: @ico101podcast Website: http://ico101podcast.com/ Streamr: Twitter:@streamr Twitter:@shivmalik Website: www.streamr.com CRYPTO101podcast.com Book.crypto101podcast.com CRYPTO 101 Twitter: @crypto__101 @Matthew__101 IG: crypto__101 Ledger Nano X https://www.ledger.com?r=a477 https://cryptotaxprep.com Promo Code: CRYPTO101 https://accounts.liquid.com/sign-up?affiliate=KdeYyAxU591351 https://www.binance.com/?ref=10168389 https://www.coinbase.com/join/5906d2abf96609b0be0bb55d Home - ICO101 http://ico101podcast.com Music: https://www.youtube.com/watch?v=rWbH8ohnpaQ ♫Music By♫ ●Marcus D - Mantra ●Song - https://youtu.be/rWbH8ohnpaQ ●Follow Marcus D - https://www.bassrebels.co.uk/MarcusD https://www.youtube.com/watch?v=HZQZM4XVMyw ♫Music By♫ ●SVRGE - Moment [Bass Rebels Release] ●Song - https://youtu.be/HZQZM4XVMyw ●Download/Stream - https://www.bassrebels.co.uk/Moment © Copyright 2019 CRYPTO 101 Media LLC All Rights Reserved
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36 епізодів
Manage episode 231799459 series 1982717
Вміст надано ICO 101. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ICO 101 або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to ICO 101 with Aaron Paul. Our mission is to give crypto & blockchain entrepreneurs the tools and tactics to break into and level up in the crypto & blockchain industry. In this weeks episode we want to help your business take communications with your community or customers to the next level. How do you do it? Why is it important? We talk about things like transparency, unfair expectations, and figuring out how best to speak to your unique audience. As always, you will be left with some actionable advice that you can implement in your business straight away. Here to talk to me about all of this is Shiv Malik. Shiv Malik is a former Guardian investigative journalist, author of two books and another on the way. He is a co-founder of the Intergenerational Foundation think tank. He has previously advised the Golem project and is currently head of communications and marketing for Streamr where he evangelizes about a new decentralized data economy. He really is a master of his craft. I hope you enjoy. Aaron Paul Twitter: @supaaronpaul LinkedIn: www.linkedin.com/in/supaaronpaul ICO101 Twitter: @ico101podcast Website: http://ico101podcast.com/ Streamr: Twitter:@streamr Twitter:@shivmalik Website: www.streamr.com CRYPTO101podcast.com Book.crypto101podcast.com CRYPTO 101 Twitter: @crypto__101 @Matthew__101 IG: crypto__101 Ledger Nano X https://www.ledger.com?r=a477 https://cryptotaxprep.com Promo Code: CRYPTO101 https://accounts.liquid.com/sign-up?affiliate=KdeYyAxU591351 https://www.binance.com/?ref=10168389 https://www.coinbase.com/join/5906d2abf96609b0be0bb55d Home - ICO101 http://ico101podcast.com Music: https://www.youtube.com/watch?v=rWbH8ohnpaQ ♫Music By♫ ●Marcus D - Mantra ●Song - https://youtu.be/rWbH8ohnpaQ ●Follow Marcus D - https://www.bassrebels.co.uk/MarcusD https://www.youtube.com/watch?v=HZQZM4XVMyw ♫Music By♫ ●SVRGE - Moment [Bass Rebels Release] ●Song - https://youtu.be/HZQZM4XVMyw ●Download/Stream - https://www.bassrebels.co.uk/Moment © Copyright 2019 CRYPTO 101 Media LLC All Rights Reserved
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36 епізодів
Усі епізоди
×This week’s episode I wanted to show you how easy it is to break into the space. A lot of times, I interact with people who want to be in the Crypto & Blockchain industry as more than just an investor or speculator. They either do not because they do not know how or do not believe it is possible for them. I am here to tell you, it is possible for anyone who wants it bad enough. I am proof of this myself. With me to talk about breaking in, is a gentleman named Scott Wehman. Scott recently turned 40. He is a former mental health professional working on a crisis response team. In late 2017 he began reading up on Bitcoin while it was bulling to all time highs. After educating himself the best he could he took action on what he learned and started speculating on Crypto hoping that his assets might accelerate the elimination of his student loan debts. Around that same time, he also started working in the space doing odd jobs here and there. Scott’s first paying gig was writing blogs for Crypto 101. He continued down the path of finding projects to do work with, exploring his passions in the space when he was approached by CryptoBridge to start working closer with them. Working with CryptoBridge enabled Scott to quit his job and work full time in Crypto. He is also a contributor for Pocket. Today we are going to talk about his journey going from zero crypto work to all in crypto work. What was it like, how did he do it, and most importantly, how can you do it right now. Aaron Paul Twitter: @supaaronpaul LinkedIn: www.linkedin.com/in/supaaronpaul ICO101 Twitter: @ico101podcast Website: http://ico101podcast.com/ Scott Wehman: Twitter: @scott_wehman CRYPTO 101 Twitter: @crypto__101 @Matthew__101 IG: crypto__101 CryptoBridge: Website: https://crypto-bridge.org/ CryptoBridge local wallet: https://github.com/CryptoBridge/cryptobridge-ui/releases CryptoBridge web wallet: https://wallet.crypto-bridge.org/ CryptoBridge Discord: https://discordapp.com/invite/H6Qt2dQ Pocket: Website: https://www.pokt.network/ Ledger Nano X https://www.ledger.com?r=a477 https://cryptotaxprep.com Promo Code: CRYPTO101 https://accounts.liquid.com/sign-up?affiliate=KdeYyAxU591351 https://www.binance.com/?ref=10168389 https://www.coinbase.com/join/5906d2abf96609b0be0bb55d Music: https://www.youtube.com/watch?v=BKpDCF9SqME ♫Music By♫ ●MGR 7TH - Desolate Minds [Bass Rebels Release] ●Song - https://youtu.be/BKpDCF9SqME ●Download/Stream - https://www.bassrebels.co.uk/Desolate... © Copyright 2019 CRYPTO 101 Media LLC All Rights Reserved…
Welcome to ICO 101 with Aaron Paul. Our mission is to give crypto & blockchain entrepreneurs the tools and tactics to break into and level up in the crypto & blockchain industry. In this weeks episode we want to help your business take communications with your community or customers to the next level. How do you do it? Why is it important? We talk about things like transparency, unfair expectations, and figuring out how best to speak to your unique audience. As always, you will be left with some actionable advice that you can implement in your business straight away. Here to talk to me about all of this is Shiv Malik. Shiv Malik is a former Guardian investigative journalist, author of two books and another on the way. He is a co-founder of the Intergenerational Foundation think tank. He has previously advised the Golem project and is currently head of communications and marketing for Streamr where he evangelizes about a new decentralized data economy. He really is a master of his craft. I hope you enjoy. Aaron Paul Twitter: @supaaronpaul LinkedIn: www.linkedin.com/in/supaaronpaul ICO101 Twitter: @ico101podcast Website: http://ico101podcast.com/ Streamr: Twitter:@streamr Twitter:@shivmalik Website: www.streamr.com CRYPTO101podcast.com Book.crypto101podcast.com CRYPTO 101 Twitter: @crypto__101 @Matthew__101 IG: crypto__101 Ledger Nano X https://www.ledger.com?r=a477 https://cryptotaxprep.com Promo Code: CRYPTO101 https://accounts.liquid.com/sign-up?affiliate=KdeYyAxU591351 https://www.binance.com/?ref=10168389 https://www.coinbase.com/join/5906d2abf96609b0be0bb55d Home - ICO101 http://ico101podcast.com Music: https://www.youtube.com/watch?v=rWbH8ohnpaQ ♫Music By♫ ●Marcus D - Mantra ●Song - https://youtu.be/rWbH8ohnpaQ ●Follow Marcus D - https://www.bassrebels.co.uk/MarcusD https://www.youtube.com/watch?v=HZQZM4XVMyw ♫Music By♫ ●SVRGE - Moment [Bass Rebels Release] ●Song - https://youtu.be/HZQZM4XVMyw ●Download/Stream - https://www.bassrebels.co.uk/Moment © Copyright 2019 CRYPTO 101 Media LLC All Rights Reserved…
Welcome to another episode of ICO 101. Our mission is to give crypto & blockchain entrepreneurs the tools and tactics to break into and level up in the crypto & blockchain industry. If you are listening to this episode it is because you want to level up either professionally, personally, or both. Just by listening to this episode alone, you doing just that (leveling up). You are awesome and keep doing what you are doing and eventually you will get what you want. In this weeks episode we are going to dive into a 101 on Branding. What is Branding? Why is it important? What are companies, freelancers, and entrepreneurs doing wrong and what are the best companies doing right? With me to talk about branding is Kobe Gatsby. Kobe is a highly successful E-commerce entrepreneur and branding consultant. He is also the co-author of Ecom Secret Sauce, the legitimate, step-by-step recipe to build your first profitable ecommerce brand and attract loyal customers that love you more than life. I found it to be an incredibly informative course with very actionable tools and tactics that have made a major impact on how I think about my side hustles. You can find Kobe on all the socials and links to him and all the goodies are below. Aaron Paul Twitter: @supaaronpaul LinkedIn: www.linkedin.com/in/supaaronpaul ICO101 Twitter: @ico101podcast Website: http://ico101podcast.com/ Kobe Gatsby: Twitter:@kobegatsby Instagram:kobegatsby Email Newletter: http://www.kobegatsby.com/innercircle Ecom Secret Sauce: https://ecomsecretsauce.teachable.com/ Music: https://www.youtube.com/watch?v=hpAp6GMSM30 Skydive by Loxbeats https://soundcloud.com/loxbeats Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/hpAp6GMSM30 © Copyright 2019 CRYPTO 101 Media LLC All Rights Reserved…
*** this is not financial or legal advice*** Follow Aaron Paul & ICO101 Podcast Aaron Paul on Twitter@supaaronpaul ICO101 on Twitter@ico101podcast Website: http://ico101podcast.com/ Crypto101 Media: http://crypto101media.org/ Music: Landscape lover by Vendredi https://soundcloud.com/vendrediduo Creative Commons — Attribution 3.0 Unported — CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/kya1x-_zfeE © Copyright 2019 CRYPTO 101 Media LLC All Rights Reserved…
*** this is not financial or legal advice*** What happens when you do a preview about a company and it catches their attention? Well… they come on the show. Aaron Paul chats with Ternio’s Ian Kane to discuss all this Ternio. Contact Aaron Paul: Twitter@supaaronpaul Twitter@ico101podcast Email: aaron.paul@ICO101podcast.com Website: http://ico101podcast.com/ Crypto101 Media: http://crypto101media.org/ Interview w/ Ian Kane of Ternio Ternio: https://ternio.io/ Music: https://www.youtube.com/watch?v=sdfcUBhRlgs Chill Soul Rap Instrumental by Nkato https://soundcloud.com/nkato Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/sdfcUBhRlgs • Contact the artist: nkato888@gmail.com https://soundcloud.com/nkato • F.A.Q: How to use music https://goo.gl/zNKFGu • Main Playlists: Artists: https://www.youtube.com/channel/UCht8... Genres: https://www.youtube.com/channel/UCht8... Moods: https://www.youtube.com/channel/UCht8... © Copyright 2018 CRYPTO 101 Media LLC All Rights Reserved…
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