From Corporate Executive to Empowering Female Connectors: The Journey of a Super Connector

I Am Unbreakable®

Business connectors—often called super connectors—are those select individuals that have a talent for bringing people together in a way that can spur on professional growth and powerful collaborations. One such super connector is Betty Hinds, a woman who evolved from a corporate c-suite executive into an entrepreneur whose mission is to help women scale their businesses and fulfill their journeys.

"It's that nurturing aspect of caring for others. That's what gives me grace. That's what gives me peace,” humbly says Betty.

Before we jump into her inspiring path, it's important to understand what led her to where she is today. Her tenure in corporate America saw her juggernaut effort condensed into a p and l statement, a miniature portrait of business acumen. Yet, like many high-flyers, the weight of long hours and constant relocation began to gnaw at her. She realized there was an opportunity to invest the effort and energy she dedicated to other companies into something she could call her own. Together with her then-fiancé, they plunged into entrepreneurship, securing a staggering $10 million in capital in 1999 to launch their business.

Like all true stories of success, there were no straight linear paths to the top. The duo faced their business being spun off after external factors like 9/11 and scandals rippled through their industry. But, in due course, Betty found herself leading the efforts to create multimillion-dollar women's chapters in Maryland—platforms that connected and elevated women professionals.

Betty's story illuminates the rocky and tumultuous route that one often must traverse to achieve entrepreneurial success. She emphasizes the necessity of connecting and collaborating with others, learning to communicate effectively, and having the courage to take leaps of faith. All of which are bolstered by her five pillars of success: collaboration, connection, communication, cultivation, and courage.

I truly admire and respect what Betty has accomplished! I absolutely love her authenticity, mindset and grit!

Without a doubt, one of the most impactful lessons she shares is the need for self-care. A corporate life requiring repeated relocations tested her personal limits, and the well-being of her family had to be prioritized. This tipping point is where many women find themselves reassessing their trajectories, forging paths grounded in balance between professional aspirations and personal happiness.

Betty's reminder: It's okay to not be okay. Prioritize self-care and mental health to fuel your purpose. The struggle is part of the story. These are the journeys that #rockstar #legends are made of!

Watch the full video episode on YouTube or listen on Apple Podcast, Spotify, Amazon or any of your favourite streaming apps.

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