Episode 29: Developing Examples to Foster Internal Buy-In | Maurits Pieper

Howdy Partners

Maurits Pieper joins the show to discuss the partner program he’s built out over the past two years at Dixa. As head of partnerships, Maurits has uncovered successful strategies and tactics to secure internal buy-in from department heads and the C-suite. Maurits covers ‘partner enablement’ as well, reinforcing the idea that it takes time and support for sellers to learn partners’ products.

Maurits covers challenges he’s faced as the partnerships motion at Dixa has grown, and how those challenges have shifted with the growth of the department. He brings an optimistic perspective as he talks through examples of people in other departments at Dixa who are excited about partnerships. We touch on how to balance different partnerships and provide some frameworks for thinking through how to divide the accompanying workload.