How would you beat Slack Using Jobs-to-be-Done?

How Would You Beat?

In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Slack with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere review the market share of Slack, why it appeals to its users and its competition.
02:49 Jay and Jared discuss the product strategy of Slack.
09:25 Jay and Jared talk about finding the right customer to target.
16:00 Jay and Jared cover why Slack was successful in the first place.
23:47 Jay and Jared summarize how to beat Slack by using Jobs-to-be-Done theory
Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Розділи

1. Jay Haynes and Jared Ranere review the market share of Slack, why it appeals to its users and its competition. (00:00:00)

2. Jay and Jared discuss the product strategy of Slack. (00:02:49)

3. Jay and Jared talk about finding the right customer to target. (00:09:25)

4. Jay and Jared cover why Slack was successful in the first place. (00:16:00)

5. Jay and Jared summarize how to beat Slack by using Jobs-to-be-Done theory (00:23:47)