Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
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))
Marketing a movement over a product with Terminus' Sangram Vajre
Manage episode 327917588 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Points:
- Sangram explains the problem he identified that inspired Terminus (01:00)
- How Sangram developed the FlipMyFunnel framework in Terminus' first year (02:31)
- My thoughts on community creation as a moat (04:37)
- I explain the benefits of developing your company around a clear point of view (07:19)
- Why Terminus defined their category as account base marketing, rather than the narrower niche of account-based advertising (08:19)
- I unpack the importance of having both focus and broader resilience in your company with a quote from Strava's Mark Gainey (09:44)
- Sangram describes three stages companies go through: problem-market fit, product-market fit, and platform-market fit (11:39)
- Terminus' approach to acquisition (14:00)
- I describe the advantages of growing via acquisition with a quote from Cisco's former Chief Technology and Strategy Officer, Padmasree Warrior (15:40)
- How Terminus continued to build demand through community events (18:58)
- I explain why having a strong point of view is so compelling, with a quote from Celonis' Dave Peterson (20:36)
- Why Terminus embraces competitors as a sign of a healthy category (22:28)
- Why creating a new subcategory may be easier than winning a brand preference war (25:10)
- Wrap up (31:59)
Mentioned:
My Links:
88 епізодів
Поширити
Manage episode 327917588 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Key Points:
- Sangram explains the problem he identified that inspired Terminus (01:00)
- How Sangram developed the FlipMyFunnel framework in Terminus' first year (02:31)
- My thoughts on community creation as a moat (04:37)
- I explain the benefits of developing your company around a clear point of view (07:19)
- Why Terminus defined their category as account base marketing, rather than the narrower niche of account-based advertising (08:19)
- I unpack the importance of having both focus and broader resilience in your company with a quote from Strava's Mark Gainey (09:44)
- Sangram describes three stages companies go through: problem-market fit, product-market fit, and platform-market fit (11:39)
- Terminus' approach to acquisition (14:00)
- I describe the advantages of growing via acquisition with a quote from Cisco's former Chief Technology and Strategy Officer, Padmasree Warrior (15:40)
- How Terminus continued to build demand through community events (18:58)
- I explain why having a strong point of view is so compelling, with a quote from Celonis' Dave Peterson (20:36)
- Why Terminus embraces competitors as a sign of a healthy category (22:28)
- Why creating a new subcategory may be easier than winning a brand preference war (25:10)
- Wrap up (31:59)
Mentioned:
My Links:
88 епізодів
Усі епізоди
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Схожі до How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
