Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
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))
Developing a long-term view with Userlytics Corporation's Alejandro Rivas-Micoud
Manage episode 352022028 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Summary:
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.
In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.
Key Points:
- Lesson One - Culture eats strategy for breakfast (01:03)
- What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39)
- Lesson Two - User experience is the most important investment you can make (05:07)
- Lesson Three - Turning to VCs for capital should be a last resort (07:40)
- I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49)
- Lesson Four - When scaling, be conservative when hiring (11:49)
- I discuss how really successful companies have high revenue per employee (14:26)
- Lesson Five - People underestimate the importance of thinking long-term (15:29)
- Lesson Six - Sometimes it pays to go global (18:21)
- Wrap-up (19:52)
Mentioned:
Alejandro Rivas-Micoud LinkedIn
My Links:
88 епізодів
Поширити
Manage episode 352022028 series 2948343
Вміст надано Peep Laja. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Peep Laja або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Summary:
This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.
In this episode, Alejandro breaks down six important lessons he’s learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.
Key Points:
- Lesson One - Culture eats strategy for breakfast (01:03)
- What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39)
- Lesson Two - User experience is the most important investment you can make (05:07)
- Lesson Three - Turning to VCs for capital should be a last resort (07:40)
- I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49)
- Lesson Four - When scaling, be conservative when hiring (11:49)
- I discuss how really successful companies have high revenue per employee (14:26)
- Lesson Five - People underestimate the importance of thinking long-term (15:29)
- Lesson Six - Sometimes it pays to go global (18:21)
- Wrap-up (19:52)
Mentioned:
Alejandro Rivas-Micoud LinkedIn
My Links:
88 епізодів
Усі епізоди
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Схожі до How to Win podcast with Peep Laja
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
