181. "What if my marketing budget doesn't allow me to implement your advice?"

How to Sell Advice

Вміст надано Kevin C. Whelan. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Kevin C. Whelan або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2+ y ago 10:27

MP3•Головна епізоду

Mindshare member, Sean, had an interesting objection while selling his advisory services.

This is a common question when selling advisory work, so it's worth unpacking this and other follow-up questions Sean had.

"What if my marketing budget doesn't allow me to implement your advice?"

In this episode, I talk about:

How to answer this question succinctly in your FAQs or sales conversations
The difference between cash flow/budget adherence and long-term ROI
Breaking out a spreadsheet to show potential cash flow scenarios
Comparing their other options, like agency, in-house employee, and DIY
Business model and pricing questions around advisory vs. managed advisory services

At the end of the day, your job is to get an ROI for your clients in a cash-sustainable manner.

If budgets are strict, your job is to work within their constraints.

But it's also worth noting that sometimes, the ROI pays dividends over a longer time horizon.

The better you can prove a business case, the easier it will be to sell.

Listen to this episode for a more in-depth response.

201 епізодів

#Business #Marketing #Kevin C. Whelan #Fractional Cmo #Advisory #Consulting #Advisors #Advisory Work