Substance Over Style: Good work has to speak for itself (podcast episode #111)

How I Made it in Marketing

“Writing is never done, it is just due.”

This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia.

And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an infinite number of times.

Or as my next guest puts it – ‘Don’t let perfection get in the way of completion.’

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Kelly Cutler, Lecturer and Associate Director of the Spiegel Research Center, Northwestern University [https://www.northwestern.edu/].

Northwestern is the oldest chartered university in Illinois and has an annual operating budget of $3 billion. Cutler has published five papers on topics including ChatGPT and Web3. She recently published her first book, called ‘Search Marketing: A strategic approach to SEO and SEM’ [https://www.koganpage.com/marketing-communications/search-marketing-9781398612808].

Stories (with lessons) about what she made in marketing

• “If I had more time I would have written a shorter letter.”
• Don’t let perfection get in the way of completion
• Good work has to speak for itself
• Reach for the stars
• Delegate
• Don’t give up

Discussed in this episode

In this interview, Cutler and I discuss strategic marketing ideation and refinement. So I started a conversation with MeclabsAI to help you get personalized strategy development, overcome challenges, explore creative boundaries, and get evidence-based suggestions. Just click here to interact with this shared conversation [https://meclabsai.com/share/6qq1fggvdn25TtF] and brainstorm your next marketing breakthrough (MeclabsAI is the parent company of MarketingSherpa)
Marketing Promotion Strategies: These 3 message levers moved people to click, link, and refer [https://www.marketingsherpa.com/article/case-study/marketing-promotion]

Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to get it right) [https://marketingexperiments.com/copywriting-2/copywriting-for-marketing-leaders-dont-delegate-the-message]

Don’t Give Clients What They Want (podcast episode #6) [https://www.marketingsherpa.com/article/interview/client-management]

How I Made It In Marketing podcast [https://marketingsherpa.com/podcast]

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