Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)

How I Made it in Marketing

I would never read so much text. This is long and boring to me.

Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don’t care. Because they weren’t the ideal customer for the product. So of course they weren’t interested in the copy.

Like my old boss Mike Morgan used to tell me – you never read the refrigerator ad on page 3 of the newspaper…until your fridge breaks.

So when I came across this lesson in a podcast guest application, it grabbed my attention – ‘You don’t have to like it. You aren’t the target.’

To hear the story behind that lesson, and many more lesson-filled stories, I invited on Renee Miller, Founder and Executive Creative Director, The Miller Group [https://www.millergroup.com/].

Tune in to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.

Stories (with lessons) about what she made in marketing

• To mine own self be true.
• Say YES then figure out how to get it done
• Provide an exceptional experience
• Be modest
• You don’t have to like it. You aren’t the target.
• The more you value yourself, the more likely you are to take calculated risks

Discussed in this episode

Get Productive With AI – November 20th at noon EST: Join Flint McGlaughlin, CEO, MeclabsAI, for an accelerated version of the AI Guild MEC050 course. There is no cost. See the 7 principles you can learn in this session and register to join us at MeclabsAI.com/GetProductive (from MarketingSherpa’s parent organization, MeclabsAI).
Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute [https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/]

Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]

Value Proposition Articulation: Examples of helping customers understand and believe your business’ marketing messages [https://www.marketingsherpa.com/article/case-study/value-proposition]

Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65) [https://www.marketingsherpa.com/article/interview/strategy]

Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]

Special Report: How to Market to the Super Rich -- 4 Challenges and 8 Must-Know Strategies [https://marketingsherpa.com/article/how-to/how-to-market-to-super]

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